PLAYGROUND OG is a UK-focused platform aiming to redefine sportsmanship and talent exposure. Unlike rivals such as YouTube, our mission is to give athletes direct access to broader opportunities.

To understand our audience's challenges, I used competitive audits and interviews across sports like football and basketball. These helped shape key research questions around the difficulties athletes face when trying to break through in their careers.

In plotting our brand vision, I scrutinized potential long-term impacts and differentiators. Leveraging the "Royal Rebel" archetype, we aim to resonate with athletes who defy norms, framing their talents as their ultimate assets.

The outcome? Slogans that exhort athletes to compete fiercely and stake their claim to the spotlight, embodying our brand as fearless and unapologetic. Ads are strategically placed for maximum impact, echoing the core brand ethos.