According to Pew Research, many dating app users receive inappropriate messages. Using Hinge as a case study, known for its "Designed to be Deleted" campaign, I created a PSA to change that.

My goal is to highlight Hinge as a platform for respectful, meaningful connections. The campaign is titled "Keep the Cringe Off Hinge" to promote safe chatting and challenge stereotypes.

Visually, we use outdoor ads with thoughtful messages to make users think before they act. To reinforce these values, we place ads strategically online and in public spaces, aiming for a safer dating app experience for everyone.